Shortly after LR laid off employees on March 3rd, 2023, Landmark entered into a sponsorship with race car driver Madison Snyder. While it’s normal for a business to have various sponsorships, this case is different. Madison is LR’s Chief Revenue Officer, CRO Justin Hartman’s niece. Landmark sponsoring Madison is not only blatant nepotism, but Madison is promoting her uncle’s company. I cannot find any disclosure stating Madison’s affiliated with a Landmark employee.
I contacted Madison’s management company to inquire if they were comfortable having their client affiliated with a business under multiple investigations. I am still waiting to hear back. Nepotism is nothing new to LR. Clifford Boyle is the company’s president, and his son, Matty “Bunny” Boyle, is the CEO. Matty’s stepfather, Michael Walsh, is the Clinical Outreach for LR. In fact, Madison’s dad is also employed by LR. His role is to find patients to be admitted into the Battle Creek facility.
Since Landmark entered this sponsorship with Madison, Landmark has laid off, furloughed, and let countless employees go. Some employees weren’t given a severance package. I hear Landmark is having issues with payroll or making the current severance payments. Madison’s race season ends on October 8th. Time will tell if her sponsorship gets renewed. Landmark may no longer operate in Michigan by the start of the next racing season.